With the growth of usage of multimedia services within CARNet community we witnessed increased load on our media distribution systems (Media on Demand multimedia servers) and have reached performance limits of our currently used distribution mechanisms (unicast publishing points and on-demand delivery). To avoid this limitations, and with the intention of providing 24/7 Internet TV and Internet Radio programs (and branding it as "CARNet TV") we were forced to seek new solution for multimedia content-delivery. With the usage of Windows Media Multicast Stations we are able to solve most of those issues, providing friendlier interface to our multimedia services and also reducing network and server performance requrements. Our motivation and experiences with Windows Media Multicast Stations are further discussed within this paper.