of using Web sites in hospitality industry is derived from its
general use as an information exchange system in the digital age.
Performing business over the Internet requires development of
the Internet strategy, which can be observed in five basic activities
(Tschanz, K., 1996): cooperation, competition, mission, product/services
and organizational integration.
In this way,
hospitality activities evolve in complete, competitive, and cooperative
activities. The way of preserving authenticity is broad diversification
(within a destination) in order to meet the wide range of worldwide
demand. The easiest way of achieving diversification in hospitality
industry is the existence of many, well diversified and professionally
connected Web sites as a management tool.